MedWell Founder Dr. Barry Sears Writes Toxic Fat,
Following His #1 New York Times Bestseller The Zone

Media Alert

August 8, 2008

Who:  Dr. Barry Sears, founder of MedWell Foods and author of the #1 New York Times bestseller The Zone, releases his newest revolutionary book, Toxic Fat.

What:  Toxic Fat starts with the premise that “if you’re fat, it’s not your fault”.  The underlying cause of obesity is not due to a lack of willpower, but due to increased production of toxic fat caused by recent changes in the America diet.  In particular, a Perfect Nutritional Storm has been created that activates a “fat trap” in genetically predisposed individuals as well as increasing their hunger. Because of these changes, simple slogans like “eating less and exercising more” will never work for the vast majority of obese individuals. Dr. Sears presents a clinically proven dietary program that reduces the levels of toxic fat, the driving force behind the growing epidemics of obesity and diabetes.

Why:  Being overweight is not due to a lack of willpower; the problem lies in our genes.  Dr. Sears explains that virtually all the dietary advice given by other obesity experts is dead wrong.   Losing weight and keeping it off requires rebalancing of hormonal signals in the brain.  These signals have been radically altered by recent changes in the American diet induced by governmental agricultural policies started in the 1970s. More importantly, Dr. Sears has presented realistic way out of our obesity epidemic that threatens our health care system.  A quick synopsis of “Toxic Fat” can be found at www.toxicfatthebook.com.

When:  As interview schedules and deadlines permit.

Where:  Bestselling author Dr. Sears is available for interviews, in person and phone.

How:  To arrange an interview with Dr. Sears, contact Brian Dobson at either bd [at] DobsonPR.com or 203-894-9240.